It was founded in 1974. In 1987, Janet O'Grady and Randy Beier founded the publishing firm and rebranded it as a luxury lifestyle magazine. Its main themes are culture, fashion, cuisine, health, local personalities, travel, luxury, sports, and nature.
It has a circulation of 100,000 paid readers for each issue. It publishes six issues a year, in January, March, May, July, August, November. It also publishes a supplement, the Art Gallery Guide.
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