Paid Programming (TV pilot)
- This article is about a parody of infomercials. For the actual infomercials that are often listed as "Paid Programming", see infomercial.
| Paid Programming | |
|---|---|
 The pilot episode's title card. | |
| Genre | Comedy, Parody |
| Created by | H. Jon Benjamin David Cross |
| Starring | Christopher Cusumano Justine D'Amour Michael Harrah Ray Higgs |
| Country of origin | United States |
| No. of episodes | 1 |
| Production | |
| Executive producer(s) | H. Jon Benjamin David Cross |
| Producer(s) | Jackie Stolfi |
| Running time | 11 minutes |
| Production company(s) | Williams Street |
| Broadcast | |
| Original channel | Adult Swim |
| Picture format | 16:9 HDTV |
| Original airing | November 3, 2009 |
| Status | Ended |
Paid Programming (also known as Paid Programming: Icelandic Ultra Blue or Icelandic Ultra Blue) is television pilot for Cartoon Network's late night programing block, Adult Swim. Paid Programming is a parody of infomercials, which was created and written by H. Jon Benjamin and David Cross, and features amateur actors from Central Casting. The pilot episode of Paid Programming premiered, unannounced, in the United States on November 3, 2009, and was then re-aired every Tuesday-Friday until December 4, 2009.
Paid Programming was not picked up for a full series; this was confirmed when creator Jon Benjamin referred to it as an "abject failure".
Production
Although creators and writers Benjamin and Cross make voice cameos in the pilot, the cast of Paid Programming consists mainly "non-recognizable" amateur actors from Central Casting. The pilot does not feature any credits or production cards, and ended with a cliffhanger. In a 2010 interview David Cross mentioned it was his intent to make Paid Programming as similar to a real infomercial as possible, in order to trick unsuspecting viewers into thinking it's a real infomercial. Paid Programing was not picked up as a full series, this was revealed when Benjamin referred to it as an "abject failure".
History
Paid Programming was first announced at Dragon*Con 2009, were it was described as a "infomercial within an infomercial", no other information was revealed at that time. Similar to The Rising Son, another program on Adult Swim, the pilot episode of Paid Programming was aired in the United States on November 3, 2009 at 4:30 am (ET), unannounced and unadvertised, and was listed as "SPECIAL" on Adult Swim.com's schedule. After the original debut of Paid Programing Adult Swim re-aired the pilot every Tuesday-Friday until December 4, 2009. The pilot was listed as Paid Programing: Icelandic Ultra Blue on Yahoo.com TV listings; as a result the series is often referred to as such. The pilot episode is not currently available on DVD, iTunes, or the "Build Your Own DVD" feature on Adultswim.com. Although Paid Programming has never been officially released to the public in any form of home media, Adult Swim periodically re-airs the pilot episode in their "DVR Theater".
Characters
Pilot episode
References
External links
Retrieved from : http://en.wikipedia.org/wiki/Paid_Programming_(TV_pilot)#Characters
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