Avital enlisted to the IDF in 1970 and volunteered to serve in Sayeret Matkal (The General Staff Reconnaissance Unit). After completing a paratroopers’ basic training, he began the advanced infantry training route with the Unit. The trainee's Company Commander at the time was Yoni Netanyahu, by whom Avital has said to have been greatly influenced . With the completion of the course Avital began an officer’s training course at the completion of which he returned to the Unit as Squad Commander. Avital who was also inspired by Meir Har Zion, used to read to his soldiers passages from Har-Zion’s journal, and invited Har Zion to speak before Avital’s soldiers .
During the Yom Kippur War, Avital, along with his regiment, fought in the Golan Heights and the Egyptian front. Sayeret Matkal was called to the Heights on the second day of the war, taking part in the fighting as the elite reconnaissance unit of the 36th Division under Refael Eitan. On October 9, the unit, under the command of Yoni Netanyahu, was called to camp following an announcement of a penetration of helicopters landing Syrian commando fighters near the base.
Avital has testified that it had been a tough battle; one which included close range gunfire and grenade launches, and was ultimately determined due to the confidence and personal example demonstrated by Netanyahu in battle. During the clash between the Matkal Unit and the Syrian commando, about forty Syrian fighters were killed and two Matkal fighters lost their lives . Avital also participated in the rescue operation in which the Matkal force, commanded by Netanyahu, rescued during the fighting, the wounded Lieutenant Colonel (later Major General) Yossi Ben Hanan from Tel - Shams . After which Avital and his men headed over to the southern front and participated in the fighting on the outskirts of Ismaïlia and the takeover of the Jebel Ataka.
In 1974 Avital participated in breaking into a residential unit in Beit Shean where three terrorists had barricaded themselves. All six Sayeret Matkal soldiers who participated in the break in, including Avital were awarded by the then Defense Minister, Shimon Peres, a book of poems by Natan Alterman in recognition of their courage. In 1975 Avital participated in pursuit of a squad of four terrorists who had infiltrated from Lebanon to the Metula region. Avital confronted the terrorists by himself and killed them in a brief battle. That same year Avital also completed a patrol course of The United States Army Rangers School.  In 1976 he was positioned in Kenya, training the guard forces of Prime Minister, Jomo Kenyatta, and helped organize Operation Entebbe’s rescue forces’ landing in Nairobi. Upon his return Avital was appointed the Commander of Sayeret Matkal’s Designated Company. However, several months later he was severely injured in a car accident which caused disability in his right hand. Avital went through a long rehabilitation period during which he dedicated his time to academic studies.
In 1979 Avital returned to the Unit, filling a senior position. He participated in the takeover of the Infant day care during the Misgav Am hostage crisis in 1980. In March 1982 he was appointed Chief Commander of Sayeret Matkal. During his time as Chief Commander the Lebanon War broke out and Avital pushed to activate the unit as a regular infantry unit . During the war, Avital said, in a conference attended by the Defense Minister Ariel Sharon and the Chief of Staff Rafael Eitan, that he opposed the very idea of armored forces entry to Beirut, it being the capital of a neighboring country. Yet Avital said should it be decided to enter the city, he will lead his troops in the operation . A few days before Omer Bar Lev replaced him in the position, Avital participated in the rescue of the kidnapped hostages in line 300 .
After a year of study at the Marine Corps Command and Staff College in Quantico, Virginia, Avital joined the Armored Corps in 1986 and was appointed the Commander of the 74th Battalion of the 188th Brigade. Later he would command a reserves Brigade, and the Ephraim Territorial Brigade. Avital left to study in Boston in 1990 and upon his return he was appointed Commander of the 211th Armored Brigade, served as Deputy Commander of 36th Armored Division and was promoted to Brigadier General and Commander of the 98th Paratroopers Division .
In 1994 Avital was appointed Commander of the 36th Armored Division, and later served as Chief of Staff of the Northern Command, and as the Northern Corpus Commander in the rank of Major General. In 2000 he was, by virtue of his experience in Special Forces, head of the Inquiry Commission regarding the Duvdevan Unit’s friendly fire operational failure – (when soldiers are hit by gunfire from the force to which they belong). The incident occurred while trying to arrest the engineer Mahmoud Abu Hunud, who was then named number 1 most wanted in the West Bank and belonged to Hamas' military wing Izz ad-Din al-Qassam. During the operation, which took place in the village Asira ash-Shamaliya, three of the unit’s snipers mistakenly took their own team members who were lying on the roof in the area of operation to be terrorists and shot them dead. Following the operational failure it was decided to temporarily suspend the unit from operations and its Commander at the time - Mickey Edelstein resigned .
At the beginning of the Al – Aqsa Intifada, acting as the advisor on terrorism to the Chief of General Staff, Avital submitted a report on streamlining the civil and military operations against the Palestinians, in which he recommended to split the control of the West Bank fighting to another Division (A few months later the Judea Division was founded and took over for some of the routine security missions in the sector), and the increased cooperation between the IDF and the Shin Bet . In 2002, Avital retired from the IDF.
Towards the seventeenth Knesset elections, Avital was placed 39th in the Kadima list, and was not elected to the Knesset. In July 19th 2006 he was appointed Director General of the Ministry of the Environment and served in this capacity until that government’s end of the term, in April 2009.
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Avital was born and raised in Moshav Arbel, and studied at the 'Kadoorie' agricultural school. Avital, a husband and father of four, lives to this day in Arbel. He holds a BA (cum laude) in Soil and Water sciences and in Agricultural Economics and Management from the Faculty of Agriculture of the Hebrew University, and has a degree (MPA) in Public Administration from the Kennedy School of Government in Harvard University where he studied as Member of the Wexner Israel Fellowship Program (Wexner Foundation).
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