MTV3 MAX
| MTV3 MAX | |
|---|---|
 | |
| Launched | November 1, 2006 |
| Owned by | MTV Oy |
| Audience share | 1.0% (2008, ) |
| Slogan | Miesten etuoikeus! ("Men's privilege!") |
| Country |  Finland |
| Formerly called | MTV3+ |
| Sister channel(s) | MTV3 Sub MTV3 AVA MTV3 Fakta MTV3 Sarja MTV3 Scifi Sub Leffa Sub Juniori |
| Website | www.mtv3.fi/max |
| Availability | |
| Terrestrial | |
| Digital terrestrial | Channel 40 |
MTV3 MAX is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.
History
MTV3+
In November 2002, MTV3 announced the launch of an digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.
The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-tv channel with a one-time fee of 20€ (for Formula 1 & SM-liiga, there was also an extra fee of 70€ each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.
The channel didn't only focus on sports: also movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.
MTV3 MAX
On November 1, 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-tv channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.
Sports programming
Motorsports
Ice hockey
Contact sports (branded as MAX Fight)
Other Programming
Talk shows
Comedy
Reality
Fictional
MTV3's Formula One Team
References
External links
- MTV3 MAX – Official site (Finnish)
Retrieved from : http://en.wikipedia.org/wiki/MTV3_MAX
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